The first-ever KAWS x Reese’s Puffs cereal is officially here. This Brand New Never Opened Box is one of the first of the brands’ collaborations is this signature vibrant orange box of the fan-favorite chocolate and peanut butter cereal featuring a limited-edition co-branded KAWS COMPANION design. A QR code is found on the back of the box, giving fans access to a KAWSPUFFS AR game, where the highest scorers will be selected to receive boxes signed by the renowned artist.